When there are bigger, older companies pouring tons of money into marketing their mortgage products, the smaller, newer ones have to stand out to be seen. Know Advertising saw the strength in presenting AMKO Lending in a humorous way. Across all of its marketing, the brand sparked a fitness craze of its own, promising to help trim down hefty mortgage rates that are weighing consumers down. In a fun, friendly manner, a complicated, confusing topic became far less weighty.
brand strategy & development // branding campaign development & launch // targeted landing pages // geo-targeting // remarketing // retargeting // social media marketing // email marketing